Posts Tagged learning and development




Joint Webcast with Adobe
Thursday, March 7, 2013
10:00-11:00 a.m. PT / 1:00-2:00pm ET


Webcast Description

Unfortunately, but for good reason, individuals often associate live virtual training with technological complexity and less than compelling content. This need not be the case – in fact live virtual can provide not only an effective learning experience but can provide many other benefits to the user.

In this new world of learning, training is only one click away and does not require hours of travel and time away from the office. Among the additional benefits, over the traditional physical classroom, for these learners has been:

  • To reduce the amount of time dedicated to formal training by at least 40%
  • To move from having to be away for several days to integrating the training with your actual job in a series of short and focused live virtual classroom sessions
  • The ability to easily and continually network with peers

To provide this level of experience to your users it does take more than simply presenting PowerPoint over the web. We have to remove the barriers to effective live virtual training and provide the learner with an easy to use interface, compelling content and active engagement.

In the webinar, Martyn Lewis, Principal and Founder of 3GS and virtual learning thought leader, will share:

  • Bold new strategies for delivering the live virtual classroom
  • Delivery approaches gleaned from broadcast media
  • The integration of video, dialogue, and teamwork
  • How an ongoing learning community can augment the live virtual classroom

Attendee Bonus


We are excited to offer webinar participants a chance to win a free, 1 day, onsite workshop valued at over $8,000. The 3 Steps workshop is for L&D professionals and offers a facilitated approach that examines of number of aspects of a learning program that results in the design of a blended and continuous learning architecture. This approach can be applied across multiple learning requirements and functional areas.

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Technology-Enabled Learning Explored in 3g Selling’s “Virtual Roundtable”

Recently, 3g Selling demonstrated a truly innovative approach to hosting and conducting a meeting in virtual space. Bringing together a dynamic group of senior learning leaders, the inaugural session of the Learning Leaders Virtual Roundtable emphasized active participation, networking and building knowledge as a group of individuals through collaboration. From healthcare to financial services, from higher education to retail, over 20 organizations located across the U.S. shared their visions, challenges, thoughts and best practices with each other and a team of panelists that included experts in social media, technology-based learning, live virtual training, mobility, change management and other hot topics.

The Roundtable—also dubbed the “WebiKnow” by 3g Selling to underscore how radically different the experience is from the usual sit-back-and-listen webinar—focused on the timely topic of technology-enabled learning. Two years ago, mobility, social learning and peer-to-peer collaboration weren’t the hot buttons they are today. But as the way people live and work continues to change, these areas will drive the rapid growth of virtual learning, informal learning and better integration of just-in-time learning. These developments have dramatically changed the role of learning leaders who must lead the organizational charge to adapt to the new technology-enabled learning world we now find ourselves in.

10 Steps Toward the Vision of Technology-Enabled Learning
At the end of the Roundtable—whose agenda was shaped entirely by input gathered from participants prior to the event—our four expert panelists summarized the key takeaways from the event.

  1. Embrace the dramatically changed role of the learning leader.
  2. Learning leaders must lead the charge to adapt to the world we are now living in.
  3. New mind sets must be created through carefully planned change management.
  4. Continually demonstrate the value that the learning organization brings to the business.
  5. Ensure that learning is driven by an organizational vision and goals and not by technology itself.
  6. Align and manage the learning outcomes for your organization’s learning investments.
  7. There must be an overall learning architecture that frames what learning should be enabled in what way for which people across the organization. This is the construct for the continuous and blended learning environment.  It is not a catalog of courses, but rather the “architecture” for the provision of learning across the organization.
  8. Understand the instructional design approaches and skills sets that must be adapted for different learning vehicles.
  9. Increase program success through communication and change management.
  10. Provide solutions that account for varying learning styles and generational learning differences, that are reflective of the localized needs of the learner and that drive clear business value.

The discussion around these issues was so lively and engaging that the participants and panelists stayed in the virtual meeting room networking and sharing ideas long after the Roundtable concluded. As a result of the enthusiasm and ideas we received during the Roundtable, we’ve decided to continue the discussion in October. The next WebiKnow will take a deeper dive into the topic of social learning. The participants and panelists will examine topics such as:

  1. Networking and communication
  2. Which behaviors learning leaders need to encourage across the organization
  3. How to identify the generational differences that influence organizational culture
  4. How best to incorporate those differences into the organization’s overall training vision and goals

If you’re a senior-level learning leader and are interested in joining us at a future Virtual Roundtable, we’d love to hear from you. You can reach us at, or give us a call at 888.243.0461.

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Technology-Enabled Learning and Collaboration Demonstrated in 3g Selling’s “WebiKnow” Learning Leaders Virtual Roundtable

When was the last time you participated in a webinar where…

  • Not a single participant clicked off prior to the end of the program?
  • Every participant could see the list of other participants and interact directly with them?
  • Every participant used both voice and chat to provide real-time comments and questions, and to network with peers?
  • The participants guided the conversation rather than deferring to the panelists?
  • The host crowd-sourced to tackle a number of topics, drawing not only on the expertise of the panelists but also of the participants?
  • The conversation and networking went through the breaks and even for some time after the end of the event?
  • As a participant, you were not a spectator but were a player on the field?

Webinars have essentially become one-way monologues that require us to sit through an hour-long presentation in the hope of discovering just a few good ideas. They’ve failed to replace the lively conversation that’s found in face-to-face meetings or the networking that happens at conferences.  3g Selling’s innovative approach to virtual learning has changed all of that.

Last week, 3g Selling demonstrated a different way of hosting and conducting a collaborative meeting in a virtual space. Referred to as the “WebiKnow,” the Learning Leaders Virtual Roundtable emphasized active participation, networking and building knowledge as a group of peers through collaboration. Focusing in on the topic of technology-enabled learning, the inaugural Roundtable brought together senior leaders in corporate training and education from a broad range of industries. From healthcare to financial services, from higher education to retail, over 20 organizations across the U.S. shared their visions, challenges, thoughts and best practices with each other and a team of panelists that included experts in social media, technology-based learning, live virtual training, mobility, change management and other hot topics.

Live from the studio: 3 panelists, a host and a producer interact with each other and participants at the August Learning Leaders Virtual Roundtable

As a respected leader in the area of live virtual training and having delivered over 600 sessions in the last year alone, 3g Selling leveraged their innovative approach to web-based learning to create the highly collaborative Roundtable. Drawing on techniques used in broadcast media, the expertise of a host with a background in television and live talk shows and a technical producer, they delivered the two-hour WebiKnow on a series of topics that the participant learning leaders had identified in a pre-session questionnaire.

While the Roundtable featured a panel of four subject experts, the host orchestrated a lively discussion that featured sharing of best practices. Participants not only guided the conversation but also contributed their own thoughts and experiences.  By crowd sourcing solutions to common challenges, the host tapped into each individual’s expertise so that these senior-level leaders could benefit from the wisdom of the group. The participants reported leaving the WebiKnow with much more than a few good ideas—they came away with practical solutions to the challenges they had identified prior to the event.

According to one participant, “Management and facilitation of the program were outstanding!  One of the best virtual events I have ever attended in terms of facilitation, organization, and time management.  (And I have attended many.)”

To learn more about how 3g Selling is revolutionizing virtual learning experiences give us a call  at 888.243.0461 or visit us at

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3g Selling Featured on the Training Magazine Blog: 7 Signs Your Live Virtual Training Didn’t Take

Live Virtual Training Best PracticesThis week, 3g Selling principal and founder Martyn Lewis guest authored a short article on the Training magazine blog: “7 Signs Your Live Virtual Training Didn’t Take—and Solutions to Try.”

In the article, Martyn offers some tongue-in-cheek signs your live virtual training isn’t as effective as it should be, followed by more serious strategies learning and development leaders should be employing to maximize the ROI of virtual training.

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The Path to Virtual Training ROI: A 6.22.11 Webinar with 3g Selling and Citrix Online

3g Selling and Citrix Online: Maximizing the ROI of Virtual TrainingTraining and development leaders are presented with a dizzying array of virtual training modalities and approaches to choose from, but not every path leads to a measurable and sustainable increase in business results.

Finally. A webinar that delves into what it really takes to maximize the ROI of virtual training.

Wednesday, June 22, 2011
11:00 a.m.-Noon (PST)
Click to register for the webinar.

Having delivered over 600 live, instructor-led virtual training sessions for our customers, 3g Selling has a wealth of experience and capability in virtual training design, development and delivery.

In this webinar, you’ll hear from Martyn Lewis—principal and founder of 3g Selling and a respected thought leader on live virtual training— as he delves into the hot topic of what it takes to maximize the ROI of virtual training.

Pushing beyond the usual discussion of travel-related cost savings and convenience, Martyn discusses the deeper issues that can make or break the success of any training program—whether physical or virtual—in today’s technology-enabled world.

Emphasizing practical application of virtual training best practices, the webinar will equip training decision-makers with:

  • The ROI model for live virtual training vs. physical classroom training
  • The critical difference between live and asynchronous virtual training, and how the chosen modality impacts ROI
  • The optimal architecture of a total, continuous learning environment
  • The factors that training executives need to measure when evaluating ROI
  • The top 5 traps that inhibit virtual training ROI—and how to overcome them

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Can the Internet Train Your Employees Better?

Since the great recession of 2008, most high-tech companies—even successful ones like Google—have been trying to cut costs while maintaining the quality of their services. This might seem like an impossible task unless one takes into account the enormous economic advantages introduced by the Internet. Less than a decade ago, it cost on average $7,000 to $10,000 to train an employee in a three-day program held in a physical classroom—and that doesn’t take into account the cost of lost work time. Nowadays, using the Internet, one can design a customized training program for sophisticated enterprise workers at a cost of $1,500 per employee—with no lost time away from work except for the actual time required for participating in training.

More and more companies are indeed embracing virtual training programs. Given the prediction by market intelligence firm IDC that by 2013, at least 75 percent of the U.S. workforce will be made up mobile workers, virtual training makes economic sense. Not only is cost a factor, but environmental factors like reducing carbon emissions from travel also play a part. Virtual training fits into the new era of sustainability and a green way of doing business.

Virtual training can take on a variety of forms. One particularly effective mode of learning is live virtual training, in which the instructor or mentor communicates with participants in real time. Live virtual training enables workers to communicate and collaborate with each other as well as with the instructor in real time. Such training creates a truly interactive environment, unlike the top-down, one-way method of instruction often typical of the traditional classroom.

Another advantage of live virtual is the ability to deliver training in small and highly relevant packages rather than in huge batches. Research has shown that knowledge delivered this way yields superior results in terms of the amount of information processed and retained over a period of time. According to a 2010 Citrix training study, 80 percent of companies that have tried live, instructor-led virtual training now use it as their dominant mode of corporate training. Unless we believe that the vast majority of companies that have embraced live virtual training have done so only to cut costs with complete disregard for training results—which is unlikely—this number argues against the concerns of virtual training skeptics

If you’re considering adopting a live virtual training approach, you should evaluate any options based on the design of a program, its approach to delivery, and of course, how the content matches your training needs. You should also consider the options a vendor can provide that help you to maximize your training investment. Most importantly, you should see measurable, swift and lasting business results.

For the thousands of companies that have already made the leap, live virtual training is turning one-time skeptics into true believers, as evidenced by their broad adoption of virtual as the dominant mode of training throughout the multinational high-tech industry. What’s going to make the adoption of live virtual a lasting success for both the organization and the individual is the deployment of a training format that’s built around a clear set of training objectives, and that incorporates the strategies and best practices that make the web a unique and powerful tool for learning and collaboration.

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3g Selling Joins Training Magazine and Knoodle for Virtual Training Webinar

Engage and Inspire Learners--Virtually3g Selling’s Martyn Lewis will team up with Training magazine and Knoodle for an exclusive webinar on Wednesday, April 13, 2011 at 10:00 a.m. PST.

Register for the webinar here.

The webinar, entitled Engage & Inspire Learners—Virtually, covers how to enliven both the virtual classroom and self-paced computer training to create a richer learning experience.

Martyn Lewis, virtual training thought leader and founder of 3g Selling, will demonstrate:

  • Bold new strategies for delivering the live virtual classroom
  • Delivery approaches gleaned from broadcast media
  • The integration of video, dialogue, and teamwork
  • How an ongoing learning community can augment the live virtual classroom

Knoodle speaker Kelly Smith will discuss:

  • Advantages of online self-paced learning environments
  • Case study on how the HOPE Project at the University of California, San Diego, has successfully and engagingly delivered continuing medical education for board certification to more than 1,000 doctors and clinicians
  • Demonstration on how to integrate audio, video, and presentations to create engaging online learning courses in minutes

Please join us for this lively and informative session!

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Podcast with Dave Stein Focuses on the Advantage of Virtual Sales Training

Dave Stein, Founder of ES Research Group which provides intelligence on sales training programs (3g Selling was recently selected by ESR for its impact in sales performance) recently conducted a podcast with 3g Selling Founder, Martyn Lewis.  Lewis talks about how virtual sales training can improve sales performance in ways that would be impossible in the physical classroom.

To begin with, Stein points out that research by the marketing team at ES Research found that in 2011 Google searches for virtual sales training far outnumber searches for sales training. Virtual sales training has several advantages over the physical classroom, adds Lewis, including mobility and lower costs due to elimination of travel and lost work time. In fact, he developed 3g Selling in response to client demand for sales training that reduced costs, time away from the office, and increased training effectiveness.

At 3g Selling, virtual training programs have re-engineered the training process rather than replicate the physical classroom. 3g Selling’s programs incorporate techniques developed by broadcast media to engage the participants directly in discussion with the host and sales expert, and also with each other. Lewis says that by incorporating the techniques of broadcast media – dialog, mobility, the ability to insert pre-recorded video, animation, expert opinion, and tools for participant interaction – 3g Selling was able to design a highly dynamic training environment. Subject matter is broken up into short, 75-minute segments, and at the end of each session, participants are given an assignment, which they work on immediately in collaboration with their peers. As part of their integrated learning, participants receive feedback and peer-to-peer coaching on their assignments at the beginning of each new session.

When Stein asks Lewis if live virtual training will replace actual face-to-face meetings of sales people, Lewis says that these approaches are complementary. “Live virtual training will provide the backbone,” he adds. For example, live virtual training can be used to prepare sales people for an annual sales meeting or training event, and it can also be applied as a follow-up to that physical meeting.

In the final part of the podcast, Lewis talks about how “today the Internet is the brochure.” Power has shifted from the sales person to the buyer, who can now find information on the Internet and no longer has to ask the seller. 3g Selling’s response to this shift in power is “Third Generation Selling,” which shifts the focus from selling to aligning selling to how the customer is buying.

When Stein asks Lewis what a buyer of sales training should look for in a training program, Lewis stresses the importance of an engaging delivery.  As 3g Selling unique approach to live, virtual demonstrates, there are many ways to engage in the virtual environment, and to integrate virtual training with the application of learning and the collaboration the physical classroom can provide.

Listen to Martyn Lewis, 3g Selling’s Founder, discuss virtual sales training with Dave Stein of ES Research Group.

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On-Demand Webinar: Breaking Down the Walls of the Physical Classroom

On Thursday 3.17.2011, 3g Selling broadcast a new webinar, “Breaking Down the Walls of the Physical Classroom: A Vision for Continuous Learning in a Technology-Enabled World.”

We’ve made a recording of that webinar available here, together with other webinar resources.

Thanks to the hundreds of learning and development leaders who registered for and attended the webinar. What an exciting dialogue we started about the future of live virtual training!

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The ABC’s of Delivering Really Good Live, Virtual Learning Programs

Over the years, first as a sales trainer for a Fortune 500 computer hardware company, then as the founder of two sales training companies, I’ve learned how important it is to integrate the best technologies for learning and development (L&D) with the best practices in training. I have also seen the danger when the emphasis on technology trumps the basics of good delivery impeding training ROI. 

Here are some basics for delivering really good live, virtual learning that will help ensure you make the most of your investment:

1.  Make it interactive. Involve your participants at every step so they can interact with the training team and with one another. Be sure to leverage the technology available but only if it will enrich the learning experience and not distract from it. Technology choices include everything from a web-based collaboration platform with chat and teleconference, recorded video, breakout rooms, survey and polling capabilities to sophisticated telepresence technology.

2.  Use presenter dialogue, not monologue. Have multiple people guide the instruction. For example, 3g Selling’s live sessions are led by a trio: a host, a subject expert, and a web producer. This format stimulates greater participation than a one-person “lecture.” In addition, multiple people can provide different perspectives, argue, share an insight or joke, and provide a richer, more inviting virtual learning environment for the participants.

3.  Make a collaborative connection. Connectivity to real-life application of knowledge and with the other participants is crucial. Each virtual learning session should be concluded by providing a clear and meaningful assignment that allows participants to apply what they have learned. Begin each session by reviewing how participants applied what they learned from the prior session. This not only connects participants to the training material itself but also connects everyone to each other’s ideas.

4.  Don’t rely on PowerPoint to teach. Engaging with others  in two-way, extemporaneous communication enriches the virtual learning process. Although beautiful pictures, charts and video can reinforce training points, knowledge lasts longest when there is interaction between the facilitation team and peers.

5.  Keep it short. Maximize time for participant questions and interaction. Our society seems to suffer from attention disorders! So any session lasting longer than 75 minutes – which is a little less than most feature films today – means you’re going to start losing traction with your participants.

6.  Pace, repeat, summarize. This may seem obvious, but surprisingly these basic L&D techniques are often overlooked. When delivering live training online, it is crucial to pace the lesson, repeat important points and main ideas by having participants share what they are learning, and summarize each section before moving on. Utilize the tools in the virtual learning environment to help ensure you don’t lose your participants or that they don’t lose you!

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