Posts Tagged learner engagement
REMOVING THE BARRIERS TO EFFECTIVE LIVE VIRTUAL TRAINING
Joint Webcast with Adobe
Thursday, March 7, 2013
10:00-11:00 a.m. PT / 1:00-2:00pm ET
Unfortunately, but for good reason, individuals often associate live virtual training with technological complexity and less than compelling content. This need not be the case – in fact live virtual can provide not only an effective learning experience but can provide many other benefits to the user.
In this new world of learning, training is only one click away and does not require hours of travel and time away from the office. Among the additional benefits, over the traditional physical classroom, for these learners has been:
- To reduce the amount of time dedicated to formal training by at least 40%
- To move from having to be away for several days to integrating the training with your actual job in a series of short and focused live virtual classroom sessions
- The ability to easily and continually network with peers
To provide this level of experience to your users it does take more than simply presenting PowerPoint over the web. We have to remove the barriers to effective live virtual training and provide the learner with an easy to use interface, compelling content and active engagement.
In the webinar, Martyn Lewis, Principal and Founder of 3GS and virtual learning thought leader, will share:
- Bold new strategies for delivering the live virtual classroom
- Delivery approaches gleaned from broadcast media
- The integration of video, dialogue, and teamwork
- How an ongoing learning community can augment the live virtual classroom
WORKSHOP OFFER: 3 STEPS TO EFFECTIVE CONTINUOUS LEARNING: CREATING THE ENABLING ARCHITECTURE
We are excited to offer webinar participants a chance to win a free, 1 day, onsite workshop valued at over $8,000. The 3 Steps workshop is for L&D professionals and offers a facilitated approach that examines of number of aspects of a learning program that results in the design of a blended and continuous learning architecture. This approach can be applied across multiple learning requirements and functional areas.
The Art and Science of Virtual Training
In a world where attention rarely extends to more than 30 seconds, where multitasking has become a survival skill, and where the plethora of distractions compete for personal attention, it’s a challenge to engage the minds of distant participants in an online training program. Many think this is an impossible task because of the nature of the Internet: people can easily wander away from a training session to surf the web, chat with friends, or conduct email.
Against this backdrop, however, there is one communication medium that has succeeded in capturing our hearts and minds for more than half a century: television. We are “glued” to our televisions as we sit and watch sit-coms, reality shows, movies, or even cooking shows, with limited, if any interaction. But behind each program are teams of highly skilled writers, editors, animators, videographers, sound engineers, graphic artists, editors, presenters, directors, hosts, and producers. These kinds of professionals have been focusing their skills on how to communicate and engage with a remote audience for over 100 years! You could even say that they have raised their skills to a high art form; it is our goal to do the same for training.
To achieve this goal, 3g Selling brought together a team of over 40 experts from the broadcast media, and then invested in months of research and testing. We engineered a totally new model for the design, development and delivery of live virtual learning experiences that merges a variety of talent from diverse fields – including television newscasters and radio talk show hosts, web producers, and award-winning graphic artists.
During the past year, we’ve used this model to conduct over 600 live virtual training programs for our clients in a variety of topics. From this experience, we have drawn upon the science and the art of our team of 40 experts in these fields:
- Program architects to determine learning objectives and to design the most creative and expedient delivery methods
- Writers and editors to shape communication
- Graphic artists to develop meaningful and relevant supporting materials
- Producers who can manage the technology and keep the program flawlessly flowing
- Subject matter experts to bring the knowledge required for the training programs
- Video and audio experts to develop supporting audio and video materials
- Broadcast media hosts who are comfortable with managing a live spontaneous flow of conversation but also with meeting time lines and hitting on major objectives
- Communication experts to train, support, and coach the delivery teams
Business survival in the 21st century requires effective ways to transfer knowledge and train a new generation of the professional workforce. This means we need to make the most of new technologies—not just port 20th and even 19th century learning techniques from the physical classroom onto the web. But adopting new technologies does not mean we should discard the best of time-proven communications techniques.
For more than a decade, I ran a successful sales and marketing consulting company. One night, while I was in a hotel room after a long day attending a conference, I decided to watch a TV documentary about 19th century firearms in the hopes that it would put me to sleep. Instead, a few minutes into the program, I was hooked and watched the entire program with complete attentiveness.
Here’s the epiphany that came of that experience: If a documentary of no intrinsic interest could engage me so completely, why not apply these same broadcast techniques to virtual training? After months of researching broadcast media studios, visiting media departments at academic institutions, and meeting with other media specialists, we built live virtual training programs that integrate broadcast media techniques with the best practices of training. We chose the live versus the asynchronous approach because of the highly interactive and collaborative possibilities that can come only from live discussion.
In the past year, more than 600 live virtual training sessions have been produced in our studios. Topics range from management and coaching to sales, leadership, and communications training. Each 75-minute session is anchored by a host, who is professionally trained in broadcast media. The host is paired with an expert in a particular subject matter. The set also includes a producer, who facilitates live chat and audio input by the 22 or fewer participants. Most training requires 5 to 10 sessions, spread out over a period of a few weeks or months.
The limited time and number of participants keeps things lively. In one session, we’ve had participants from three different continents—all in different time zones and with different native languages—conversing by phone and live chat with our host, our subject expert, and with each other. By keeping the content of each session fresh and varied, participants stay engaged and alert. We include multimedia elements, including video, animations, and graphics, and comment on completed work assignments, which are assigned at the end of each session.
The trick to building a successful live virtual training program is to be creative. And who is more creative than the entertainment industry?
Here are six lessons we learned in improving live virtual training:
- Delivery is the key to success. If you can truly engage your participants, you’re more than halfway there.
- Adopting techniques from the entertainment industry, such as broadcast media, is a powerful way to engage your audience while avoiding the drudgery of PowerPoint presentations and top-down lectures.
- Scripting is important, but so is spontaneity. Surprise and variety are definitely the spice and seasoning of any training experience.
- Pairing trainers with broadcast media professionals experienced in engaging participants is a highly effective way to engage the audience.
- Collaboration on work assignments creates greater accountability among participants.
- Instead of using case studies, integrate real-life work projects into your training.