Posts Tagged 3g Selling

REMOVING THE BARRIERS TO EFFECTIVE LIVE VIRTUAL TRAINING

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REMOVING THE BARRIERS TO EFFECTIVE LIVE VIRTUAL TRAINING

Joint Webcast with Adobe
Thursday, March 7, 2013
10:00-11:00 a.m. PT / 1:00-2:00pm ET

REGISTER NOW www.3GS.com

Webcast Description

Unfortunately, but for good reason, individuals often associate live virtual training with technological complexity and less than compelling content. This need not be the case – in fact live virtual can provide not only an effective learning experience but can provide many other benefits to the user.

In this new world of learning, training is only one click away and does not require hours of travel and time away from the office. Among the additional benefits, over the traditional physical classroom, for these learners has been:

  • To reduce the amount of time dedicated to formal training by at least 40%
  • To move from having to be away for several days to integrating the training with your actual job in a series of short and focused live virtual classroom sessions
  • The ability to easily and continually network with peers

To provide this level of experience to your users it does take more than simply presenting PowerPoint over the web. We have to remove the barriers to effective live virtual training and provide the learner with an easy to use interface, compelling content and active engagement.

In the webinar, Martyn Lewis, Principal and Founder of 3GS and virtual learning thought leader, will share:

  • Bold new strategies for delivering the live virtual classroom
  • Delivery approaches gleaned from broadcast media
  • The integration of video, dialogue, and teamwork
  • How an ongoing learning community can augment the live virtual classroom

Attendee Bonus

WORKSHOP OFFER: 3 STEPS TO EFFECTIVE CONTINUOUS LEARNING: CREATING THE ENABLING ARCHITECTURE

We are excited to offer webinar participants a chance to win a free, 1 day, onsite workshop valued at over $8,000. The 3 Steps workshop is for L&D professionals and offers a facilitated approach that examines of number of aspects of a learning program that results in the design of a blended and continuous learning architecture. This approach can be applied across multiple learning requirements and functional areas.

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Training As If Your Life Depended On It

Would you ever think of sending an untrained fireman into a burning building? Are your employees equally prepared for what they may face in their jobs?

A recent edition of The Economist reported on the fact that computer-based simulation is now being used to train the military. The trend of training military personnel by immersion in a simulation of life-threatening situations, battles and maneuvers did not necessarily come as a surprise to me. The part that did surprise me was the fact that in these training exercises, circuits are attached to trainees, giving them electrical shocks when they make a wrong move. Such shocks represent being hit, or even killed, by enemy fire. That’s one heck of a way to motivate an individual and truly engage them in the learning experience!

It led me down a path of thinking: what if we did the same thing. What if there was a clear and painful consequence of not staying engaged in the training, missing something of importance or failing to implement what was learned. We too could offer training as if the learner’s life depended on it. It wasn’t long though before the somewhat happy state of thinking about gaining participant’s attention in this way reversed back around, leaving me to wonder just how prepared we are, as learning professionals, to construct training in such a way that we could be sure we are “shocking” the right individual at the right time and for the right reason. The Economist article on military training simulations talked about the dramatic lengths the program designers must go to in order to ensure the training is relevant, up-to-date and realistic and that it truly factors in all of the variables that may impact performance on the job. Isn’t this what separates most simulations from real-life experiences?

Consider this: how often have we facilitated role plays, case studies or exercises in our training programs that may offer some degree of learning benefit but fail to capture the complexity of real-world situations? It is my belief that this is yet another reason why so many training courses being offered today are questioned both by the learner and by the sponsor as to their real return. Do they simply offer a few tips and tricks, or do they offer real learning experiences?

I suggest, therefore, before we start hooking up our own learners to electric shocks, we need to look to ourselves first. How relevant is our training and how does it truly model what happens in the real-world? How do we break out of the tendency to drown people with new information in a physical classroom and how do we start coaching and supporting our learners—over time—as they implement and apply new skills and knowledge within the complexity of the real world in which we are asking them to perform. It’s time to rethink how we design and deliver training for today’s workforce!

On this note, 3GS recently presented at the CLO Spring 2012 Symposium, where we attended various sessions and met with senior leaders in learning. Throughout the many conversations we had, we noted a clear focus on the future of learning and on the virtual classroom. While there were many presentations on how to embrace social/mobile and virtual learning, there was a notable lack of thought leadership on how to put all of these great tools together in a way that would offer a more strategic approach to creating a continuous and blended learning environment.

As leaders in learning we have not only the opportunity, but the obligation, to rethink how we design and deliver learning but the key to success is not a simple case of doing what we have always done. It is not a case of simply moving content from the physical to the virtual classroom or offering training on a tablet or micro learning on a PDA. These tools give us more choices than ever but to truly engage learners and to deliver information and training to the right people at the right time our approach to design must be reconsidered.

With an eye toward laying out a vision of what truly effective virtual training can and should look like, Nicki Bouton of 3GS delivered a session at last week’s CLO Spring Symposium that focused on designing effective learning experiences.  If you didn’t attend the conference I would invite you to download a copy of her presentation here or to register for a live recording click here.

Nicki’s session explored the following aspects of creating a blended and continuous approach to learning:

  • The model for live virtual training vs. physical classroom training
  • The critical difference between live and asynchronous virtual training, and how the chosen modality impacts effectiveness
  • The optimal architecture of a total, continuous learning environment
  • The top five traps that inhibit virtual training impact—and how to overcome them

3GS’s dynamic approach to live, instructor-led virtual training equips learning and development decision-makers with a convenient, cost-effective training approach that outperforms both the physical classroom and basic webinar-style virtual training in the areas of learner engagement, training results and business impact.

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At CLO Symposium, 3GS Explores How to Train Today’s Mobile Workforce

Join us at the CLO Spring 2012 Symposium as Nicki Bouton, veteran virtual training facilitator, discusses key challenges and strategies for delivering transformational training to today’s increasingly mobile workforce. Over the course of her presentation, Nicki will illustrate how these changes have positioned live, instructor-led virtual training as an absolutely critical component of the organizational training strategy.

3GS CLO Spring 2012 Symposium Session Details
Creating A Strategic Continuous Learning Environment: The Case for Live Virtual
Nicki Bouton, Lead Facilitator, 3GS
Tuesday, April 3, 2012 | 11:15 a.m.-12:15 p.m.
Room: Poinciana Salon 2
Miami Beach Hotel
Miami, FL

Find more information on our website.

3GS’s session, Creating A Strategic Continuous Learning Environment: The Case for Live Virtual, will delve into virtual training best practices, strategies and specific approaches that focus on increasing the motivation to learn and on more effective engagement of the audience. Through real-life case studies, Nicki will provide specific examples of how these approaches have been applied in practice and demonstrate how they can be leveraged in the session participant’s own environment, as appropriate. In addition, participants will be introduced to a model that will help identify which training modalities are best suited to common training requirements in support of an effective continuous learning environment.

Emphasizing practical application of virtual training best practices, this session will equip training decision makers with:

  • The model for live virtual training vs. physical classroom training
  • The critical difference between live and asynchronous virtual training, and how the chosen modality impacts effectiveness
  • The optimal architecture of a total, continuous learning environment
  • The top five traps that inhibit virtual training impact—and how to overcome them

Workshop Giveaway
Anyone who attends the 3GS CLO Symposium session will be eligible to win a FREE one-day, onsite consulting workshop from 3g Selling: “3 Steps to Effective Continuous Learning: Creating the Enabling Architecture.” The workshop is valued at over $6,500 and includes facilitator travel and accommodation. For anyone not attending the Symposium, information about purchasing this workshop can be found on our website.

Live Virtual Learning on Steroids: A Forrester Case Study on 3GS
We’re excited to announce that Forrester Research has just released a 14-page case study on our approach to live virtual training. A must-read for anyone interested in how to significantly increase the impact and effectiveness of live virtual learning. You can purchase a copy of the case study on Forrester’s website.

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3g Selling Featured on the ES Research Group Sales Thought-Leader Panel Series

ES Research Group Sales Thought Leader SeriesJoin us on January 25, 2012 when Beverly Lock, principal at 3g Selling, will be a panelist on ES Research Group’s Sales Thought-Leader Panel Series. Beverly’s panel, “Sales Leadership Strategies in a Virtual, Mobile, and Social World,” is a must-attend for sales managers and sales executives looking to get a handle on the new rules of engagement for sales leaders in today’s technologically-enabled world.

Register for the event.

Event Details
Sales Leadership Strategies in a Virtual, Mobile, and Social World
Wednesday, January 25, 2012 – 12:00 ET / 9:00 PT / 1800 GMT
Moderator: Dave Stein, CEO, ES Research Group (ESR)
Panelists:

  • Dave Kurlan, CEO, Kurlan Associates
  • Jim Brodo, VP Marketing, Richardson
  • Beverly Lock, Principal, 3g Selling
  • Donal Daly, CEO, The TAS Group

ES Research Group describes the Sales Thought-Leader Panel Series as “a panel of sales thought-leaders who will discuss and debate what works and what doesn’t. No slides, no scripts, no promotions. Live questions, via audio, from the audience.”

Find more information about the entire panel series at www.esresearch.com/thought-leaders.

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Martyn Lewis to Speak at Elliott Masie’s Learning 2011

We’re very excited to announce that 3g Selling Principal & Founder Martyn Lewis will be speaking next week at Elliott Masie’s Learning 2011 in Orlando, Florida.

Martyn will be presenting with our partners at Citrix Online and during the course of this highly informative and engaging session he’ll be delving into the hot topic of how to maximize the ROI from virtual learning.

Session #514
Driving Virtual Learning ROI
Martyn Lewis, 3g Selling
Bob Lee, Citrix Online
Tuesday, November 8, 2011
8:00-9:00 a.m.
Room: Coronado G

Session Description
Join Citrix Online and Martyn Lewis, Principal and Founder of 3g Selling, as we push “beyond the spreadsheet” to explore the strategic issues that define the success of training programs in today’s technology-enabled, mobile workforce. During this session, we will share real-world examples of how to leverage the power of live virtual training for richer, more impactful and engaging learning experiences.

In This Session, You’ll Learn…

  • The key elements for designing an effective learning architecture that enables a continuous learning environment
  • When and why self-guided learning is optimal versus facilitated learning and how the chosen modality impacts ROI
  • How the live virtual classroom can deliver greater results than the physical classroom
  • Ways to truly maximize the return on investment for your organization’s training dollars

Attend the Session and Win!
One participant from the session will win a FREE one-day, onsite consulting workshop from 3g Selling.

This workshop is called “3 Steps to Effective Continuous Learning: Creating the Enabling Architecure.” The workshop takes an innovative yet pragmatic approach to defining an overall learning architecture that is required to enable a continuous learning environment for the organization. The workshop will help define the optimal training approaches, modalities and plan that are unique to your organizational learning requirements.

The workshop is valued at over $5,000 and includes facilitator travel and accommodation.

To enter, just leave a business card with Bob or Martyn during the session or sign in on the sheet we’ll have available.

For more information on this offer, please visit www.3gSelling.com/3steps/.

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Technology-Enabled Learning Explored in 3g Selling’s “Virtual Roundtable”

Recently, 3g Selling demonstrated a truly innovative approach to hosting and conducting a meeting in virtual space. Bringing together a dynamic group of senior learning leaders, the inaugural session of the Learning Leaders Virtual Roundtable emphasized active participation, networking and building knowledge as a group of individuals through collaboration. From healthcare to financial services, from higher education to retail, over 20 organizations located across the U.S. shared their visions, challenges, thoughts and best practices with each other and a team of panelists that included experts in social media, technology-based learning, live virtual training, mobility, change management and other hot topics.

The Roundtable—also dubbed the “WebiKnow” by 3g Selling to underscore how radically different the experience is from the usual sit-back-and-listen webinar—focused on the timely topic of technology-enabled learning. Two years ago, mobility, social learning and peer-to-peer collaboration weren’t the hot buttons they are today. But as the way people live and work continues to change, these areas will drive the rapid growth of virtual learning, informal learning and better integration of just-in-time learning. These developments have dramatically changed the role of learning leaders who must lead the organizational charge to adapt to the new technology-enabled learning world we now find ourselves in.

10 Steps Toward the Vision of Technology-Enabled Learning
At the end of the Roundtable—whose agenda was shaped entirely by input gathered from participants prior to the event—our four expert panelists summarized the key takeaways from the event.

  1. Embrace the dramatically changed role of the learning leader.
  2. Learning leaders must lead the charge to adapt to the world we are now living in.
  3. New mind sets must be created through carefully planned change management.
  4. Continually demonstrate the value that the learning organization brings to the business.
  5. Ensure that learning is driven by an organizational vision and goals and not by technology itself.
  6. Align and manage the learning outcomes for your organization’s learning investments.
  7. There must be an overall learning architecture that frames what learning should be enabled in what way for which people across the organization. This is the construct for the continuous and blended learning environment.  It is not a catalog of courses, but rather the “architecture” for the provision of learning across the organization.
  8. Understand the instructional design approaches and skills sets that must be adapted for different learning vehicles.
  9. Increase program success through communication and change management.
  10. Provide solutions that account for varying learning styles and generational learning differences, that are reflective of the localized needs of the learner and that drive clear business value.

The discussion around these issues was so lively and engaging that the participants and panelists stayed in the virtual meeting room networking and sharing ideas long after the Roundtable concluded. As a result of the enthusiasm and ideas we received during the Roundtable, we’ve decided to continue the discussion in October. The next WebiKnow will take a deeper dive into the topic of social learning. The participants and panelists will examine topics such as:

  1. Networking and communication
  2. Which behaviors learning leaders need to encourage across the organization
  3. How to identify the generational differences that influence organizational culture
  4. How best to incorporate those differences into the organization’s overall training vision and goals

If you’re a senior-level learning leader and are interested in joining us at a future Virtual Roundtable, we’d love to hear from you. You can reach us at info@3gselling.com, or give us a call at 888.243.0461.

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ES Research Group Launches Virtual Sales Training Survey

ES Research Group Virtual Sales Training SurveyES Research Group (ESR)—the respected sales training industry analyst—recently launched a survey on virtual sales training that promises to provide unprecedented insight into industry trends that will help sales and learning leaders hone their organizational sales training strategies.

Take the survey.

3g Selling collaborated with ESR on the development of the survey and we’re supporting them in getting the word out to our own community of customers and sales training leaders.

As Dave Stein of ESR notes on his blog, the survey is fairly comprehensive so there are a number of incentives being offered for people who complete the survey. 3g Selling’s contribution is a FREE 1-hour virtual sales training consultation. ESR is also offering a generous array of resources to survey participants, including an ebook containing the survey results.

From Dave Stein’s blog post:

Sales training continues to transition from the traditional classroom modality to virtual.  This trend started back in the 1960s and 1970s, driven by Nightingale-Conant, originally publishers of sales training audiotapes. Now, the breadth of media available as learning platforms extends to nearly every electronic device at our fingertips.

Some sales trainers and sales training companies have been providing virtual learning programs and supporting reinforcement for years.

It’s ESR’s job to stay on top of trends like these for both our sales training buyer and our sales training provider audiences.  So we recruited two sales training providers with leading virtual training solutions to assist us in getting the word out about this survey.  3g Selling is a leader in live, instructor-led virtual sales training. That’s one virtual modality. We’ll also be soliciting responses from many other sources to assure that we have a broad sampling of data across many industries, regions, size companies, and learning delivery preferences.

The targeted audience for completing this survey is:

  • Corporate Learning & Development and/or Training Staff and Management
  • Salesreps
  • Sales Management and Executives
  • Sales Operations and Sales Enablement Staff or Management
  • HR, Marketing, or anyone else that has a good understanding of how sales training is delivered in their company.
  • (Note: This survey is not intended for third-party sales trainers to take.  The results, however, should be of significant interest.)

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