Archive for November, 2011
I have dedicated the last four days to participating at the Elliott Masie Learning 2011 conference in Orlando, Florida. I was there to present on the ROI equation when moving to live virtual training, and to provide a somewhat provocative point of view on maximizing the investment on the training dollar. As Florida is a long way from home, I decided as I was already there, to make full use of the learning opportunity and attend as many sessions as I could. I thought it was worth sharing my overall impression: the pendulum has swung!
From participating in a wide variety of training and learning conferences over the last few years one would gain the impression that just about everyone out there is engaged in a self-guided exploration of learning, connected with video to various and numerous communities via their iPads and socially, technically, and happily learning everything, anywhere at any time. Not that this isn’t a grand vision, but – as they say – are we there yet?
Without doubt we live in a changed world where technology has impacted just about everything that we do, and how we do it. However, over the last few years the emphasis at so many learning events have been about the technology and a variety of “hot” topics including social media, mobility, gaming, micro-learning etc. From what I observed over the last few days, the pendulum is swinging away from a focus on the technology back to what can be done to enable the learner to learn. Now the answer to this question involves, almost certainly, the use of technology, but the point is that it’s about the learning and the learner, not the technology itself.
Masie himself underscored this in a session he led. Certainly no luddite himself, and clearly a visionary in the learning space he used the term “chatter” to describe the phenomena we have seen. He encouraged delegates to “look beyond the chatter.” Starting with social learning, let’s understand that this is not only something that is not new, but the original way in which humankind learned. He pointed out that there is 40+ years of research that states we learn better when interacting with others. The point being, let’s not believe that social learning is new, let’s look first at where and how we can use social learning to bring value to the learner and the organization.
Masie went on to share how he, just a few years ago, was declaring the future of learning being in Second Life, or at least the Second Life environment style where we all interact in a simulated 3D world with our own personal avatars. He invested $65,000 on an island, only to find it was a perpetually deserted island. A great example of the “technology first” way in which it is all too easy to get caught.
If we then look at how we have such powerful technology tools for delivering training over the web. We can once again get caught up in the technology and deliver, albeit cheaply and quickly, some very poor training very poorly over the web.
For the sake of our learners and the organizations we work for, we have to look past the chatter. We have to understand the real training needs of the communities we serve, and then enable a continuous and blended learning environment to support them using the most effective delivery methods and learning approaches – regardless of the technology.
When one of the last keynotes was given by Sharon Begley, the journalist who has just authored Brain Freeze, stated that multi-tasking is proven not to work and we need to turn off all the electronic interruptions we have from our iPhones, e-mail, and messaging, I knew that the pendulum had swung.
Martyn will be presenting with our partners at Citrix Online and during the course of this highly informative and engaging session he’ll be delving into the hot topic of how to maximize the ROI from virtual learning.
Driving Virtual Learning ROI
Martyn Lewis, 3g Selling
Bob Lee, Citrix Online
Tuesday, November 8, 2011
Room: Coronado G
Join Citrix Online and Martyn Lewis, Principal and Founder of 3g Selling, as we push “beyond the spreadsheet” to explore the strategic issues that define the success of training programs in today’s technology-enabled, mobile workforce. During this session, we will share real-world examples of how to leverage the power of live virtual training for richer, more impactful and engaging learning experiences.
In This Session, You’ll Learn…
- The key elements for designing an effective learning architecture that enables a continuous learning environment
- When and why self-guided learning is optimal versus facilitated learning and how the chosen modality impacts ROI
- How the live virtual classroom can deliver greater results than the physical classroom
- Ways to truly maximize the return on investment for your organization’s training dollars
Attend the Session and Win!
One participant from the session will win a FREE one-day, onsite consulting workshop from 3g Selling.
This workshop is called “3 Steps to Effective Continuous Learning: Creating the Enabling Architecure.” The workshop takes an innovative yet pragmatic approach to defining an overall learning architecture that is required to enable a continuous learning environment for the organization. The workshop will help define the optimal training approaches, modalities and plan that are unique to your organizational learning requirements.
The workshop is valued at over $5,000 and includes facilitator travel and accommodation.
To enter, just leave a business card with Bob or Martyn during the session or sign in on the sheet we’ll have available.
For more information on this offer, please visit www.3gSelling.com/3steps/.