The Art and Science of Virtual Training
In a world where attention rarely extends to more than 30 seconds, where multitasking has become a survival skill, and where the plethora of distractions compete for personal attention, it’s a challenge to engage the minds of distant participants in an online training program. Many think this is an impossible task because of the nature of the Internet: people can easily wander away from a training session to surf the web, chat with friends, or conduct email.
Against this backdrop, however, there is one communication medium that has succeeded in capturing our hearts and minds for more than half a century: television. We are “glued” to our televisions as we sit and watch sit-coms, reality shows, movies, or even cooking shows, with limited, if any interaction. But behind each program are teams of highly skilled writers, editors, animators, videographers, sound engineers, graphic artists, editors, presenters, directors, hosts, and producers. These kinds of professionals have been focusing their skills on how to communicate and engage with a remote audience for over 100 years! You could even say that they have raised their skills to a high art form; it is our goal to do the same for training.
To achieve this goal, 3g Selling brought together a team of over 40 experts from the broadcast media, and then invested in months of research and testing. We engineered a totally new model for the design, development and delivery of live virtual learning experiences that merges a variety of talent from diverse fields – including television newscasters and radio talk show hosts, web producers, and award-winning graphic artists.
During the past year, we’ve used this model to conduct over 600 live virtual training programs for our clients in a variety of topics. From this experience, we have drawn upon the science and the art of our team of 40 experts in these fields:
- Program architects to determine learning objectives and to design the most creative and expedient delivery methods
- Writers and editors to shape communication
- Graphic artists to develop meaningful and relevant supporting materials
- Producers who can manage the technology and keep the program flawlessly flowing
- Subject matter experts to bring the knowledge required for the training programs
- Video and audio experts to develop supporting audio and video materials
- Broadcast media hosts who are comfortable with managing a live spontaneous flow of conversation but also with meeting time lines and hitting on major objectives
- Communication experts to train, support, and coach the delivery teams