Archive for April, 2011

3g Selling Joins ASTD Sales Training Drivers for Virtual Sales Training Webinar


Wednesday, April 27, 2011
10:00-11:00 a.m. PT / 1:00-2:00 p.m. ET
Register for the webinar

In this complimentary webinar hosted by ASTD Sales Training Drivers, Martyn Lewis—principal of 3g Selling and a respected thought leader on the topic of live virtual sales training—examines the formidable challenges facing sales and learning leaders in their quest for a truly effective sales training solution.

Martyn lays out a compelling case for how a live virtual training approach can deliver superior training results and business impact, greater cost savings and near-limitless geographic reach—all while engaging sales people, keeping them in the field and equipping them with the tools and approaches they need to succeed.

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Can the Internet Train Your Employees Better?

Since the great recession of 2008, most high-tech companies—even successful ones like Google—have been trying to cut costs while maintaining the quality of their services. This might seem like an impossible task unless one takes into account the enormous economic advantages introduced by the Internet. Less than a decade ago, it cost on average $7,000 to $10,000 to train an employee in a three-day program held in a physical classroom—and that doesn’t take into account the cost of lost work time. Nowadays, using the Internet, one can design a customized training program for sophisticated enterprise workers at a cost of $1,500 per employee—with no lost time away from work except for the actual time required for participating in training.

More and more companies are indeed embracing virtual training programs. Given the prediction by market intelligence firm IDC that by 2013, at least 75 percent of the U.S. workforce will be made up mobile workers, virtual training makes economic sense. Not only is cost a factor, but environmental factors like reducing carbon emissions from travel also play a part. Virtual training fits into the new era of sustainability and a green way of doing business.

Virtual training can take on a variety of forms. One particularly effective mode of learning is live virtual training, in which the instructor or mentor communicates with participants in real time. Live virtual training enables workers to communicate and collaborate with each other as well as with the instructor in real time. Such training creates a truly interactive environment, unlike the top-down, one-way method of instruction often typical of the traditional classroom.

Another advantage of live virtual is the ability to deliver training in small and highly relevant packages rather than in huge batches. Research has shown that knowledge delivered this way yields superior results in terms of the amount of information processed and retained over a period of time. According to a 2010 Citrix training study, 80 percent of companies that have tried live, instructor-led virtual training now use it as their dominant mode of corporate training. Unless we believe that the vast majority of companies that have embraced live virtual training have done so only to cut costs with complete disregard for training results—which is unlikely—this number argues against the concerns of virtual training skeptics

If you’re considering adopting a live virtual training approach, you should evaluate any options based on the design of a program, its approach to delivery, and of course, how the content matches your training needs. You should also consider the options a vendor can provide that help you to maximize your training investment. Most importantly, you should see measurable, swift and lasting business results.

For the thousands of companies that have already made the leap, live virtual training is turning one-time skeptics into true believers, as evidenced by their broad adoption of virtual as the dominant mode of training throughout the multinational high-tech industry. What’s going to make the adoption of live virtual a lasting success for both the organization and the individual is the deployment of a training format that’s built around a clear set of training objectives, and that incorporates the strategies and best practices that make the web a unique and powerful tool for learning and collaboration.

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3g Selling Joins Training Magazine and Knoodle for Virtual Training Webinar

Engage and Inspire Learners--Virtually3g Selling’s Martyn Lewis will team up with Training magazine and Knoodle for an exclusive webinar on Wednesday, April 13, 2011 at 10:00 a.m. PST.

Register for the webinar here.

The webinar, entitled Engage & Inspire Learners—Virtually, covers how to enliven both the virtual classroom and self-paced computer training to create a richer learning experience.

Martyn Lewis, virtual training thought leader and founder of 3g Selling, will demonstrate:

  • Bold new strategies for delivering the live virtual classroom
  • Delivery approaches gleaned from broadcast media
  • The integration of video, dialogue, and teamwork
  • How an ongoing learning community can augment the live virtual classroom

Knoodle speaker Kelly Smith will discuss:

  • Advantages of online self-paced learning environments
  • Case study on how the HOPE Project at the University of California, San Diego, has successfully and engagingly delivered continuing medical education for board certification to more than 1,000 doctors and clinicians
  • Demonstration on how to integrate audio, video, and presentations to create engaging online learning courses in minutes

Please join us for this lively and informative session!

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